TY - BOOK AU - Swaminathan,Anand AU - Meffert,Jürgen TI - Digital @ scale : : how you can lead your business to the future with Digital@Scale SN - 9781119433743 (Hardcover) U1 - 658 23 PY - 2017/// CY - New Jersey (Estados Unidos) PB - Wiley KW - ARMARC KW - Administración de empresas KW - Innovación tecnológica N1 - 1. Digital is changing our world, quickly and irreversibly; 2. Digitization requires fundamental renewal: Digital@Scale; 3. Why? the clock is ticking; 4. What? doing the right things intelligently; 5. What? developing business architetcture; 6. What? strengthening the foundation; 7. How? decisive, holistic, and rapid implementation; 8. How? ramping up the digital company; 9. How? scaling forcefully; 10. Are we in good shape for the transformation? ER -