Galloway, Scott <br/><br/>
The four :  the hidden DNA of Amazon, Apple, Facebook, and Google 
/ Scott Galloway 
 - viii, 323 páginas ;  22x14 cm. 
<br/><br/>The four: who are these companies and why write about them?  Chapter 1. Amazon: how Amazon became the most disruptive firm in the largest economy  Chapter 2. Apple: tech goes luxury  Chapter 3. Facebook: love is key to longevity - and great advertising  Chapter 4. Google: our modern-day god  Chapter 5. Lie to me: the four and funny business  Chapter 6. Business and the body: all businesses appeal to one of three organs  Chapter 7. The T algorithm: what it takes to get to a trillion  Chapter 8. The fifth horseman? : who will be next?  Chapter 9. The four and you: follow your talent, not your passion  Chapter 10. Yes, and now what? : where are the four taking us?  Chapter 11. 
<br/><br/><label>ISBN: </label>9780525540397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industria de servicios de información--Historia<br/>Industria de Internet--Historia
<br/><br/><label>Dewey Class. No.: </label>338  / G174