TY  - BOOK
AU  - Galloway,Scott
TI  - The four: the hidden DNA of Amazon, Apple, Facebook, and Google
SN  - 9780525540397
U1  - 338 23
PY  - 2018///
CY  - New York (Estados Unidos)
PB  - Penguin Random House
KW  - Industria de servicios de información
KW  - Historia
KW  - Industria de Internet
N1  - Chapter 1; The four: who are these companies and why write about them?; Chapter 2; Amazon: how Amazon became the most disruptive firm in the largest economy; Chapter 3; Apple: tech goes luxury; Chapter 4; Facebook: love is key to longevity - and great advertising; Chapter 5; Google: our modern-day god; Chapter 6; Lie to me: the four and funny business; Chapter 7; Business and the body: all businesses appeal to one of three organs; Chapter 8; The T algorithm: what it takes to get to a trillion; Chapter 9; The fifth horseman? : who will be next?; Chapter 10; The four and you: follow your talent, not your passion; Chapter 11; Yes, and now what? : where are the four taking us?
ER  -