On strategy - 266 páginas ; 21x14 cm.

The five competitive forces that shape strategy / Michael E. Porter Building your company´s vision / James C. Collins and Jerry I. Porras Reinventing your business model / Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann Blue ocean strategy / W. Chan Kim and Renée Mauborgne The secrets to successful strategy execution / Gary L. Neilson, Karla L. Martin, and Elizabeth Powers Using the balanced scorecard as a estrategic management system / Robert S. Kaplan and David P. Norton Transforming corner-office strategy into frontline action / Orit Gadiesh and James L. Gilbert Turning great strategy into great performance / Michael C. Mankins and Richard Steele Who has the D? How clear decision roles enhance organizational performance / Paul Rogers and Marcia Blenko

9781422157985


Planificación estratégica
Alianzas estratégicas (Negocios)

658 / S898