TY  - DATA
ED  - Harvard Business Review
TI  - Harvard Business Review: casos empresariales
U1  - 658 21
CY  - New York, NY (EE.UU.) : 
PB  - Harvard Business Publishin
KW  - Administración de empresas
KW  - Estudio de casos
KW  - Cambio organizacional
KW  - Empresas
KW  - Innovaciones tecnológicas
N1  - Rangan, V. Kasturi; Yong, Sunru; Tru earth healthy foods: market research for a new product introduction. 4065: December 24, 2009.; OpenIDEO. 9-612-066: February 24, 2012
; Lakhani, Karim R.; Fayard, Anne-Laure; Levina, Natalia; Healy Pokrywa, Stephanie; Samsung electronics: innovation and design strategy. HKU825; Farhoomand, Ali; MITSoloan : mangement review. Fall 2006 vol.48 no. 1. SMR229; Barthélemy, Jérôme; IDEO Product Development. 9-600-143. Rev: apil 26, 2007
; Thomke, Stefan;  Nimgade, Ashok
ER  -