The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway
Por: Galloway, Scott
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Tipo de material: 
LibroEditor: New York (Estados Unidos) : Penguin Random House, 2018Descripción: viii, 323 páginas ; 22x14 cm.Idioma: InglésISBN: 9780525540397.Materia(s): Industria de servicios de información -- Historia | Industria de Internet -- HistoriaClasificación CDD: 338 | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Libro - Material General
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Biblioteca Campus Palmas General | General | 338.7/G174 (Browse shelf) | 1 | Available | 0023725 |
Chapter 1. The four: who are these companies and why write about them?
Chapter 2. Amazon: how Amazon became the most disruptive firm in the largest economy
Chapter 3. Apple: tech goes luxury
Chapter 4. Facebook: love is key to longevity - and great advertising
Chapter 5. Google: our modern-day god
Chapter 6. Lie to me: the four and funny business
Chapter 7. Business and the body: all businesses appeal to one of three organs
Chapter 8. The T algorithm: what it takes to get to a trillion
Chapter 9. The fifth horseman? : who will be next?
Chapter 10. The four and you: follow your talent, not your passion
Chapter 11. Yes, and now what? : where are the four taking us?
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