000 00327nam a2200121 a 4500
003 EIA
001 9779
942 _02
_2ddc
_cBK
245 _aAdvertising, promotion, and other aspects of integrated marketing communications. - 8 ed.
260 _cc2007
008 141112s2007 ck r 000 u spa d
082 _a659.122
_bS556
_c8ed
999 _c360
_d360